My Online Life Update - Zeena Xena

Friday, 8 March 2019 London, UK

Hey Guys, Ahh I hate starting my posts like this but it's been a while right? Haha. I feel like I always start my blog posts with "it's been a while". Sadly it has, and I've fallen into the habit of keeping up with social media and not updating my first love, the blog. If you're a loyal reader I'm sorry for that, I'll try my best to do so much better in the next coming months.

Really I wanted to share this post before I drop some other gems for you guys because I feel like it's important to let you know about my journey as far as Social media goes/what I plan to work more on and what I'll be providing to you the reader. Some of you may or may not know that I started this blog sometime in 2012. Initially, I wanted to log a natural hair journey, however this blog quickly turned into an everything blog where I would incorporate my style, beauty favourites, travels and even recipes (haha). Over the years, my passion for fashion and marketing took over and this was a place where you could (still can) come to for style inspo and tips on growing your personal brand.

Recently I have neglected the blog due to the way social media is moving. We all know that audiences prefer quick sharp content that's to the point, and I guess with blog posts, that can't always be the case. I felt like I was writing these posts with not much return in comparison to the attention an Instagram post gains for example. Overall, I was feeling like I was doing too much for too little, again comparing the blog to what instagram offers but now I'm taking a moment to say to myself "who cares?". The views that I get on here whether it be 10 overall views per post or 10,000 still count, and what makes it even more special is you guys take the time to read these posts word for word. I really appreciate that.

So anyway, let's get on to today's ramblings...

Let's talk instagram. As you can probably tell I've been focusing a lot more on being consistent and growing my page in terms of my content and following. I've done this by (as always) dedicating shoot days and sharing out the finished content on my highest engaged days, or well at least I try. I'm more in touch with my audience/their needs and myself really. I've noticed that as I grow older my style is changing and so it brings me great joy to be able to share the things I wear on my social media's. From what I can see a lot of you are inspired by my posts and that makes me even happier :)

I've been focusing on Instagram because 1) I actually enjoy sharing and speaking to you guys 2) there's a lot of monetary opportunity in it (if we're being real) and 3) the ability to create great working relationships with big brands. It's been a tough journey in terms of growth and earning if I'm being completely honest with you but I feel like I'm finally on the right track, and while I'm here I'm just going to keep working hard.

What's New
As well as my instagram content, my new-ish brand "By Zeena" has been keeping me very busy and I've been loving every minute of it. I'm learning so much this being a new job, from dealing with suppliers to learning about global postage rates, dealing with customer queries/resolving issues and bringing aspects of my previous jobs in social media management/blogger outreach to the brand too. It's all exciting but can be very challenging at times - I could write a WHOLE post on this, but for now all I can say is I'm blessed and eternally grateful for this opportunity in life. If you've shopped with me thank you, if you haven't, you can browse my products here:

The Zeena Xena Plan
Okay so you've heard about about my instagram and the accessories brand but what else is new for me?

More blog posts
Cliche I know because I am a "blogger", but this is something I've been meaning to work on for some time now ~ providing you guys with more quality content on the blog. I always get messages about how helpful some of my posts have been to those of you wanting to start out/grow as a blogger, those of you wanting to travel or go to some of the places I've visited and for those of you who are inspired by my style. Instagram posts are great but I can't really teach you what I know in a simple caption, so I definitely want to make the blog more of my focus in 2019. If you have suggestions for what you'd like to see on my blog, feel free to comment below.

Video content 
Whewwww chile (literally). This is one thing that has been on my mind for years and I don't feel like I've acted on it enough. You guys see my little instagram story catwalks and I even had a go at doing one for the feed here but I definitely want to do a lot more. I'm no youtuber (I just don't think youtube is my thing) but I may try and film some IGTV videos just like sit down chit chats, skincare routines and of course I'll be doing more Catwalks on the feed. Let's just hope that this becomes an actual thing haha!

A Monthly Newsletter
Okay so lastly, what's new for the Zeena Xena Plan is.... I'm starting a newsletter guys, how exciting? I'll be sending my first one out in April and then every 1st Sunday of the month on-wards...

It'll include things like: 

A low down on blog posts (just in-case you've missed any with direct links)
* The option to shop my most recent outfits (again with direct links)
* First look at what's coming to By Zeena (before it's shared anywhere else) + member discounts! Yep, I'll be providing special discounts for you guys)
* Requests - If I need help with something suggestions/feedback it'll be in the newsletter first
* Giveaways lots and lots of freebies because I'm a generous person 😉
* And anything else I don't share on my social media pages. My Newsletter will be that little something for those of you who go the extra mile to keep up with me in a nutshell.

As I continue to grow and work on these Newsletters I'll also try to involve my favourite brands getting them on board to offer special discounts for you guys! So have I sold you yet? haha - you can sign up here

Before I go - I know (some of) you guys love my sense of style, so here are some recent bits I've purchased/been gifted and loving lately, I can't wait to style them. You can shop by clicking directly on the images: 

That's all for now guys! Again, I just want to thank you so much for your continued support... I'll be back with another post soon.

                                                  Until next time 💜


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