Hema S/S16 Press Day Amsterdam

Thursday, 25 February 2016

Last week I was invited and fortunate enough to travel to Amsterdam for Hema's press day showcasing all the newness landing in stores. Hema offers reasonably priced goods & services such as; homeware, beauty, clothing, food, photo printing services & much more. When I say they are reasonably priced I really mean it, I bought a pack of pencils from this store for about 79p quite recently which is cheaper than our own £ shops!  

In this post I'm going to talk about the actual press day in terms of what Hema has to offer, including photos and a little review of products (mainly food haha) that I have tried and tested. Enjoy the post and don't forget to comment if you've purchased from Hema before :) 



The garden range at Hema this year is full of colour and character set to spruce up any garden or balcony. From LED lights, to plant pots and my favourite of them all picnic accessories, we really are spoilt for choice this upcoming season! Lemonade anyone? 

View the current garden range here 


From Children's clothing, to swimwear, lingerie and lounge wear Hema have it all going on (literally). The company offer an extensive range of baby wear at again very reasonable prices, if I remember correctly the baby shoes pictured below are about £9/10. Apart from the images pictured below from the babies wear colelction, Hema also sell baby ski suits (which are the cutest things ever) ideal for keeping the little one warm in the current weather state here in the UK. 

Moving on to lingerie... Just look at these beauties pictured below. When I saw the lace triangle bra (pictured below) I instantly fell in love as this style of bra is my absolute favourite. Hema go up to a size E in bras and a size L in padded sports bras which I think is fantastic. The choice of colour, designs and fits are great too and again very reasonable. Shop lingerie here


I love popping into Hema for necessities such as cotton pads, stationery etc but have never  tried any of their beauty products. I was pleasantly surprised that Hema have their own style of Tangle Teezers, makeup (that is really pigmented) and the largest selection of nail colours I had ever seen :O! Something Hema are really pushing in the run up to Summer is their 'Hello mirror guess my age' oil (pretty cool name right?). Enriched with vitamins F, this facial oil is said to freshen the appearance of skin giving it a healthy glow in time for Summer.

Take a look at Hema's full beauty range here


So Easter is nearing and let me tell you something, Hema are making big moves with their decorations, chocolates, cooking appliances, and dine wear. One thing I'd never seen before were Easter crackers, similar to Christmas crackers which I think is such an awesome idea! Celebrating Easter is kind of a big deal too! 

Hema had several bowls of chocolate laid out for visitors to try and guess what flavours they were. One flavour that stuck with me was the blueberry flavoured chocolate which I had never tried before, was very tasty indeed! 

Throughout the day Hema kept us nourished with lots of food to include the tastiest sandwiches, smoothies, cake and other sweet treats! 

Make sure you visit the Hema website where you can find more homeware, swimwear for your upcoming holidays stationery, menswear & much more. In London you can find Hema upstairs in Victoria Station. 

I'd like to just thank Lewis & the Hema team for their hospitality upon this trip! 


  1. Such an amazing opportunity! I love Hema, there's one at Victoria station I always go to!

    Vivian | LIVE . IN . LOVE


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