How To Make Money From Blogging - Zeena Xena
Tuesday, 21 March 2017
It wasn't until mid last year that I actually started taking my blog seriously and earning some dolla from my influence, not Blogging Gals, my personal influence (just an FYI both brands are separate entities). So as I'm growing personally in my blogging journey, I thought a post on how to make money from blogging would be a good shout for all of my readers.When it comes to posts like these, I find it hard to come across outlets that I can personally relate to, so hopefully this post speaks to loads of you out there. Let's get cracking baby...
So a great way to get into being paid for posts first and foremost is by signing up to influencer apps/sites that pay you to post to your social networks. Now, I haven't tried them all but I know there are many out there who will pay you to post on different channels, Instagram being the post popular. To name a few; Takumi, Tribe, Brand New are the ones I've come across and use Takumi every so often. To find the best app/site that works for you, I'd recommend doing a simple google search and asking other influencers for their opinions on the apps and agencies they've signed up to. Guys, share with one another. What's the point in having "blogging besties" if you don't lift one another up?
Please remember that these agencies do have custom requirements whether that may be; having over a certain amount of followers, photographer like photography, specific sort of content etc. Don't let these agencies get you down if you happen to apply and they decline... You keep going boo!
I've found an article on some apps/sites which can be viewed here
(I'll add more websites/apps in as I've tested them).
Something that is a bit more accessible to all of us are Affiliate Programmes. I think I started monetizing my blog through Google Ads a few months after launching it back in 2012. It wasn't my aim and I didn't earn a lot (literally pennies) but it was a great way to help keep me motivated through my journey. Some years later, I decided to look into affiliate programmes such as Affiliate Window, Skim Links, and many others properly. In the shortest of terms affiliate programmes allow you to be rewarded for advertising specific products/services on your website when you make a sale/lead. Again, I've used affiliate programmes before but haven't dedicated enough time to be able to say "wow I've made it" one day though haha. I've heard of people making a couple of hundred pounds each month though with dedication.
Affiliate programmes work in various ways, so be sure to do your research again to find one or several that suit you best!
I hear you sighing already. I always get bloggers saying "Isn't it a bit weird to approach brands and ask for money?" and I guess the answer is it depends how you look at it. If you know a) you're a bomb ass babe b) you work hard on your content c) you possibly generate brands sales/followers then d) why not? If you want this to become your full-time job you'll have to put in full-time work!
Let's say you're working on a makeup feature for your "every day face". To start off with you could reach out to brands you've featured before/ones you swear by, pitching the idea of them being included in your latest feature. Link them to old posts to provide examples of what you have already done in the past. Make sure you sell yourself and remember, you are your own spokesperson so will literally have to hype yourself up. Discover your niche and ask yourself "What makes me different?". Have you studied beauty/have some sort of qualification or other relevant experience? Do you have darker skin and a relatively large audience in which you could recommend products to? Chuck any information in that you feel will bag you the deal!
The layout for my emails are usually; who I am, what I want and what I can offer. Now, go get it gurlllll!
Create & Maintain Relationships
In the world of blogging this is key. Working hand in hand with PRs/PR professionals is so important as they'll pitch you to brands and contact you with opportunities be it paid or unpaid. The best way to start out doing this is by forming relationships with PRs who have clients that you are genuinely interested in. My faves are BPR, Lucy Dartford, Popcorn PR, Kapranos PR and The Digital Fairy who all have a number of clients across lifestyle, beauty, fashion and food! My relationships with PRs are pretty much very organic, however from time to time I may be contacted with an opportunity or may pitch an idea if I feel they have a client who fits what I'm working on.
A lot of the time you may not receive the answer you want to hear but you tried right? You've got to keep trying and going on to be able to get to where you want to be.
Sell Unwanted Things
Depop has become my best-friend OMG. Over the weekend you may have seen me tweet about me de-cluttering sesh that turned into a full weekend of getting rid of clothes, electrical-s and random bits and bobs. I aim to do this every month or so.
Us bloggers are granted with so many goodies ranging from clothes to beauty, devices etc - and believe it or not we aren't paid ALL the time to promote these products. I for one will promote things I like, find interesting and believe in ONLY. Having said that, there are so many things I'll wear for a post I want to create and never wear again because my life isn't as glamorous as my instgram account seems. 🤣 More to the point, although you may not be receiving payment directly from a brand, selling your items on can kind of fill this gap.
Showcase Your Talents
There's more to blogging than just getting sponsored posts/paid ads believe it or not. If you have a talent; photography, hosting events, marketing knowledge, creating (art, products, services etc) promote these to your audience. Blogger Stephi from stephilareine.com suggests communicating outside of the online realm and putting your talents to good use. Are you funny/confident? Why not opt for stand-up comedy? Are you like me and love providing feedback on products/services? You could think about joining focus groups local to you. Honestly the opportunities are endless, you just have to think outside of the box....
Coat - Pretty Little Thing
Dress - Whistle Candy
Shoes - Simmi Shoes
Sunglasses - H&M
Bag - Jasper Conran @ Debenhams
Ring - Gemporia
Hair - Beauty Locks
* This is not a sponsored post, I just genuinely wanted to share ways in which we can all be making money from our influence! Have any other money-making tips for my wonderful readers? Leave them below...