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Why I Started My Brand, A Raw & Honest Post - Zeena Xena

Sunday, 10 June 2018 London, UK

Ahhh the day is finally here... I can't actually believe I'm writing this post because I never thought everything would come together so quickly. It's been a crazy few months so I just wanted to share my journey with you guys... I'll try and keep this post as short as possible, I know some of you may have some shopping to do. ;)

The Good Stuff 
First of all. Let me start by saying that I've always known that I wanted to have some e commerce business of my own. Back when I first started my blog, I actually used to buy, customise and sell vintage denim/make kawaii jewellery so since then I've just always been fascinated by the online shopping world. Some 7 years later, here I am starting another accessories brand that offers on trend quality pieces at affordable prices. 

I was actually inspired to start this exact brand by you guys. As you may know, my instagram is FULL of images of me in sunglasses and gold hoops lol, it's my staple style. I'd often receive comments from friends and followers telling me I should start a sunglasses brand... This went on for about a year or so before I thought well maybe this could be a thing. 

The Bad 
Although I was so inspired by everyone's comments, I never jumped at the chance at starting an e commerce business. I had so much going on with freelancing, Blogging Gals and my personal blog stuff so thought I really couldn't take on another project. I was content with my work and really didn't want to add anything else into the mix despite foreseeing so much potential in whatever I wanted to start. Here's a bit I missed out. I was planning on starting a stationery line via Blogging Gals... I'd done days worth of research, found a great printer but she let me down. She stopped answering emails, was requesting silly things and was basically unprofessional overall. Of course I had a plan B/C but when I really looked at the situation, the quality of work wasn't the same and the return on investment was pointless. I carried on searching for suppliers but everything was so hefty on the pocket - something I really couldn't afford to do. I was sad, I gave up on that dream and just carried on with my day to day life. 

The Ugly 
Fast forward to March. A series of unforeseen circumstances took place that affected my mental health, physical health and bank account. I'm a person that hides their emotions really well, and have been doing so for years. I always put other people's emotions before mine and try not to overwhelm people with my problems. After years of doing so, I can finally say it has started to take a toll me. A mix of different things has had me down, from missing my nan and it just being her 1 year passing anniversary, to people hurting me and even me hurting others. I started to get really down about things and disconnected from people I really admire (if you're reading this I'm sorry). It affected my work, my brand launch and me as a person. Just last week I found it hard to leave the house. I was cancelling plans left right and centre, I mean I couldn't even comb my hair or wash the dishes... I was feeling really low. I even feel sad writing this, because I remember thinking why am I living? What's my purpose in life? Am I really making a difference? Despite all of this though, I was SO motivated to start something that would give me even more focus. I believe By Zeena has saved me from going into a deep dark depression. 

How I'm Feeling Now...
Well that was hard to get out *wipes tears*. I can honestly say I'm in a much better place now and by God's grace I came out of that dark hole. I know sometimes we have to fall really hard before we can get back up but seriously, that was a hard fall. I started taking baby steps by getting back into my routine. Waking up at 8am, making a to-do list and ticking things off throughout the day. I'm a kind of person where if I can't see or feel that I'm being productive, I'll feel really crap about myself. I like to keep busy and reward myself with days off to relax. My advice if you ever feel the same, get into a routine and make daily/weekly to-do lists, personally they lift my spirits up so much. 

So, I'm sat here writing this post now with a big smile on my face. I shot these campaign photos just two days ago on a whim - Got my friend (who has no idea how to use my camera properly) to shoot these photos and she done an AMAZING job (ILY Rickala). My mum will be helping me with orders and yeah this will be a part of my life from now on. By Zeena is OFFICIALLY LAUNCHED - 5 days before I hit the 26 mark! 

I hope you guys LOVE what I have to offer and I assure you, bigger and better is yet to come. I wanted to keep the collection small for now and also wanted to keep the products on my actual blog instead of a separate website. I know it may not be the easiest to navigate, so if you have any problems shopping please do not hesitate to get in touch. Thanks to those of you even reading this post I really appreciate it. 

If you've been feeling down lately please take a look at this link here provided by the NHS UK.

Before I go I just want to thank the following people: Mum, Rickala, Sharika, Amir, Anika, Monica, Hanna Zahra and Mel.

Lots of love x

My Summer Fashion Favourites - Zeena Xena

Wednesday, 6 June 2018 London, UK

Dress by Glamorous - here

Summer is one of my favourite seasons so to celebrate this beautiful time of year, I've decided to do a "Summer Fashion Favourites" post. In this edit, I've included everything from cute day time dresses to bottoms and sandals. You'll find my favourite go to brands such as PrettyLittleThing, Boohoo, Asos, New Look, Topshop and more.

To navigate, simply click on the right > left arrows to see all the pieces I've included...




Shoes & Bags

New Favourites Updated Weekly:



Bottoms & Accessories

Some good choices right? Here are my top 5 picks & why I've chosen them:

1) Red Floral Dress by PrettyLittleThing - I think this is such a cute daytime piece for lunch/holidays and is such a steal. I love the fact that this is a quick thing to wear no looking for a top to much the bottoms and vice versa. Shop here.

2) Two piece by Glamorous via ASOS... If you didn't know already I am obsessed with Glamorous at the minute. I've picked up a few cute pieces over the past few weeks and can't get enough of them. I love this two piece because it a) it looks like a dress and b) you can really dress this up or down, it's entirely up to you! Shop the top here and the skirt here.

3) These yellow sandals are so on trend right now. They also come in black and Topshop are doing 20% off shoes until midnight on Thursday 7th June. Shop yellow here OR Shop the black pair here.

4) Another yellow number. This pretty dress is from Boohoo and gives me all the senorita feels. Shop this colour and more here.

5) Last is this cute t-shirt from Forever 21. I love the vintage feel to it and the simplicity... You could literally pair with anything and it'd always look good. Grab it here.

So that's it, my cute Summer selections. You'll probably see me styling a couple of these pieces over on instagram so make sure you're following me. 
Until next time xoxo.

My Favourite Pink Cafes In London - Zeena Xena

Tuesday, 8 May 2018 London, UK

I'm pretty sure you guys have seen my instagram page by now, full of pictures at cute little cafe's that I've found in London. I've been obsessed with pretty cafe's for a number of years now and love finding more independent spots to catch up with friends, have meetings in and produce content at. I wanted to do a post on my favourite pink cafe's because I've not really seen a post like this + makes a good post for those of you wanting to visit these kind of places.

I think Grind has to be one of my FAVOURITE cafe's in London. I've been to three different branches and love how they're all different from one another. I also love how the menu's are slightly different in each place too. You'll want to head to Clerkenwell Branch for the famous pink seat and plants. See my picture here.

I recommend: Everything here, the food is really good! I love their juices, the crispy squid and sweet potato fries.

View Grind's instagram here

Farm Girl Cafe 
This is such a cute cafe and I can only imagine how busy it'll get in the Summer. The outside seating arrangement is perfect for those of you who are after a bit of pink for pics or whatever. The menu is good too, this isn't a place that is limited to avocado on toast.

I do however recommend the: avocado on toast (lol), probably the best kind I've eaten at a cafe in London (I visited the branch on Carnaby Street and ordered this twice).

View Farm Girl Cafe's instagram here

Elan Cafe 
Okay so who hasn't been here yet? I went to the Knightsbridge branch a few days after opening and was wowed. The decor is amazing, so much thought has gone into Elan... Well done to the owner Alex!

I recommend: A good hot chocolate/coffee cake... This combo is soooo dreamy.

View Elan Cafe's instagram here

Palm Vaults 
I discovered this little cafe sometime last year just before Summer. I actually went alone and had a smoothie with some cake I believe. This cafe is just everything goals. As you enter you're greeted by the cutest shop sign and palm tree (you've got to grab a pic outside). As you step in it's like you're in some enchanted wonderland abroad full of plants on pink. My kind of place.

I recommend their cake. You get such a big juicy slice for the price. I believe I had a blueberry cake (could have been raspberry), and it was honestly one of the best cakes I've EVER had.

View Palm Vaults' instagram here

Am I missing any lovely pink cafes in London? If so, comment below and I'll add it to my "to visit" list.

Speak soon,

My Day & Night Skincare Routine - Zeena Xena

Thursday, 12 April 2018 London, UK

Wooo. I'm on a roll with my blog at the minute right? I'm really trying to focus on creating the best content and taking my blog further as a business this year so I'll be putting so much effort into it from now on.

This is one of my MOST requested posts in history and it's been something I've been saying I'm going to write for the longest time, so here it finally is guys hehe! I'll be doing different versions of my skincare routine as it's all different, but today I'll be focusing on my daily skincare routine.

Morning Routine

Dove Soap
I use this soap like my life depends on it. As soon as I wake up I have to wash my face with Dove, then I'll do so again in the shower. Some may say it's too harsh on the skin but Dove do have other versions of their soap which may be kinder to the skin. I honestly don't feel clean without my dove soap haha.

Click here to buy

Tropic Skincare Smoothing Cleanser 
This is like my go to cleanser for literally everything. I use it just as I've come out of the shower, to take my makeup off, I sleep in it sometimes (using it like a masque because it's so moisturising) and even use it as part of my facial routines. It's infused with green tea, golden jojoba, and eucalyptus leaf oils so keeps skin feeling fresh and nourished. If you didn't know already, Tropic Skincare is by far my favourite skincare brand... With this brand, you know you're putting nothing but goodness onto your skin.

Click here to buy

Tropic Skincare Vitamin Toner Mist
Again another Tropic Skincare product that I absolutely adore is the Vitamin Toner Mist. This really helped my skin throughout winter and even on days that I wasn't feeling particularly well. Infused with aloe vera juice, vitamin c and cranberry extract, this is the kind of product you need on dull skin days to keep you feeling refreshed! I also love taking the mini version (You can find it in the travel kit here) on holiday with me to hot countries to again keep me feeling refreshed and facially energised lol!

Click here to buy

Rose Water
You will NOT catch me leaving the house without having toned my face with Rose Water. Honestly it's the most soothing, healing and refreshing infused water you could possibly use on your face. I buy my Rose Water from Tesco which is about £1.50 - please ladies and gents, add this to your skincare routine!

Click here to buy

Glam Glow Pout Mud
As I get older my lips get hella dry so I need a product that can help scrub away the extra skin, The Glam Glow Pout Mud does just that. This is a fizzy lip exfoliating treatment which activates with water. You simply take a small amount, add some water then apply to lips and scrub. You'll see how fresh your lips look and leaves you smelling minty fresh.

Click here to buy

Jurlique Moisturising Replenishing Day Cream
I've never come across such a heavy duty cream in my life. This cream will leave you with deeply moisturised skin, helps restore suppleness and helps to protect against the environment. This cream is so good my mum often steals it... I'm sure you can tell by the amount of times it has been squeezed haha.

Click here to buy

Tropic Skincare Good Skin Day Serum
So after I've done all the above, in the day I like to use my Good Day Resurfacing Serum by Tropic Skincare. This serum helps skin appear brighter and leaves you looking and feeling more youthful thanks to all the good ingredients (Lime pearl, papaya, hyaluronic acid etc). I love taking my mini version away with me... I'm packing it as we speak!

Click here to buy

Evening Routine

Kiehls Midnight Recovery Botanical Cleansing Oil
So after a really long day and heaps of makeup, this is the one product that really helps to dissolve all my makeup away... Even makeup that's difficult to remove such as mascara and red lipstick. Unlike my other cleansers, this is a cleansing oil so leaves skin feeling even more smooth and helps to prepare the skin for the midnight recovery process. Just want to note, I don't use this when I've had a breakout just because oil for me makes getting over a breakout much harder.

Click here to buy

Decleor Aurabsolu Cream
Now this cream is one of those products that I like to bring out on special occasions. I probably only use this every two weeks to a month because it is more on the luxury end of my product range haha.

When giving myself facials, I prefer using this cream as it's lightweight but very moisturising. This is a day cream but I also love using it at night, I really recommend this product it's helped brighten the appearance of my skin over a number of years.

Click here to buy

So there we have it beauties, my day & night skincare routine which I'm so happy I've finally got out on the blog. Let me know if you've tried or plan to try any of the products listed above.

Until next time...

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