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You Are Your Niche - Zeena Xena

Thursday, 12 July 2018 London, UK

Dress - Glamorous (purchase here)
Hey guys! I can't believe I haven't posted on here since I launched my brand By Zeena, it's honestly been such a busy month... I hope you're all well?! 

So I've been meaning to write up this post for a while now and I'm so happy It's finally out. I wanted to talk to you about what I personally think about blogging niche's.
You've probably had several talks with people in regards to niche's and how good it is to "find your own niche" right? If yes, keep reading...

I remember when I first started blogging on Zeena Xena and got the opportunity to go to several events, I'd always end up in conversations with PR's/other bloggers who would continuously mention how important a Niche is when blogging.

From these conversations, I figured that it was best to focus on a specific area when it came to my blog, so tried to stay in the beauty sector as much as possible and focus on Natural Hair. At the time, there was a tight community with only a few in the UK blogging about Natural Hair so I thought I was personally onto something haha. It was always said that by having a niche, you set yourself apart from the rest and eliminate too much competition... Does that still stand today?

Fast forward to today as we know blogs, youtube, instagram just social media in general has become a very saturated place. Whether you use your influence as a means of business or just for fun, there are a lot of people out there doing the same thing.
So does it matter if you don't have a niche? Well no, not in my opinion anyway, as my blog post reads You Are Your Niche! 

I think the whole niche thing is played out, I mean look at how limited you'd be just blogging about one specific thing. A bit boring no? 
After initially starting as a natural hair blog, I decided to branch out into the world of beauty, fashion and travel, then some months/years later I incorporated restaurant reviews and events into the mix. A very broad blog I know, but what I felt set me apart from the rest was just being me and still does. From an audiences perspective, these people aka you guys, knew you could come on my blog to read many different things/experiences. I wasn't just focusing on the one thing, so if you got bored of one subject; you knew you could easily go onto another.

For me having your own blogging niche means being unapologetically yourself, writing about things YOU enjoy/believe in whether it be fashion one day and football the next, understanding that you are you and nobody can be or beat you at that. We're all so pressured to "be different" and "have a niche" when we don't need to be, we are these things without even trying.

Your audience view your content because they believe in you, brands get in touch with you because they recognise your work and what you do for the blogging community. You are great, you are amazing You Are Your Niche! 

I wanted to keep this post short and cute because I do tend to talk a lot in my posts haha. However, before I go I just wanted to give a massive shout out to these brands for allowing creatives to just be themselves online even more and never trying to change us:

* Tropic Skincare - I've worked with this brand for over a year now and I can say one of the best and nicest people to deal with. They recognise the importance of bloggers in marketing strategies and most importantly different kinds of bloggers.

* Boohoo & Nasty Gal - For always providing bomb ass fashions for all types of people + including black women in campaigns (Nasty Gal especially). It's a shame we actually have to thank brands for this (that's another blog post) but if you're a brand reading this and currently don't use black males/females in your campaigns, please do better.

* Glamorous Fashion - I've worked with this brand a few times and it's so humbling as I used to buy their clothes on ASOS religiously haha. Thank you Glamorous for just being different and as I mentioned before, allowing us bloggers to just be ourselves.

I hope you enjoyed the post today guys!

Lots of love x

Why I Started My Brand, A Raw & Honest Post - Zeena Xena

Sunday, 10 June 2018 London, UK

Ahhh the day is finally here... I can't actually believe I'm writing this post because I never thought everything would come together so quickly. It's been a crazy few months so I just wanted to share my journey with you guys... I'll try and keep this post as short as possible, I know some of you may have some shopping to do. ;)

The Good Stuff 
First of all. Let me start by saying that I've always known that I wanted to have some e commerce business of my own. Back when I first started my blog, I actually used to buy, customise and sell vintage denim/make kawaii jewellery so since then I've just always been fascinated by the online shopping world. Some 7 years later, here I am starting another accessories brand that offers on trend quality pieces at affordable prices. 

I was actually inspired to start this exact brand by you guys. As you may know, my instagram is FULL of images of me in sunglasses and gold hoops lol, it's my staple style. I'd often receive comments from friends and followers telling me I should start a sunglasses brand... This went on for about a year or so before I thought well maybe this could be a thing. 

The Bad 
Although I was so inspired by everyone's comments, I never jumped at the chance at starting an e commerce business. I had so much going on with freelancing, Blogging Gals and my personal blog stuff so thought I really couldn't take on another project. I was content with my work and really didn't want to add anything else into the mix despite foreseeing so much potential in whatever I wanted to start. Here's a bit I missed out. I was planning on starting a stationery line via Blogging Gals... I'd done days worth of research, found a great printer but she let me down. She stopped answering emails, was requesting silly things and was basically unprofessional overall. Of course I had a plan B/C but when I really looked at the situation, the quality of work wasn't the same and the return on investment was pointless. I carried on searching for suppliers but everything was so hefty on the pocket - something I really couldn't afford to do. I was sad, I gave up on that dream and just carried on with my day to day life. 

The Ugly 
Fast forward to March. A series of unforeseen circumstances took place that affected my mental health, physical health and bank account. I'm a person that hides their emotions really well, and have been doing so for years. I always put other people's emotions before mine and try not to overwhelm people with my problems. After years of doing so, I can finally say it has started to take a toll me. A mix of different things has had me down, from missing my nan and it just being her 1 year passing anniversary, to people hurting me and even me hurting others. I started to get really down about things and disconnected from people I really admire (if you're reading this I'm sorry). It affected my work, my brand launch and me as a person. Just last week I found it hard to leave the house. I was cancelling plans left right and centre, I mean I couldn't even comb my hair or wash the dishes... I was feeling really low. I even feel sad writing this, because I remember thinking why am I living? What's my purpose in life? Am I really making a difference? Despite all of this though, I was SO motivated to start something that would give me even more focus. I believe By Zeena has saved me from going into a deep dark depression. 

How I'm Feeling Now...
Well that was hard to get out *wipes tears*. I can honestly say I'm in a much better place now and by God's grace I came out of that dark hole. I know sometimes we have to fall really hard before we can get back up but seriously, that was a hard fall. I started taking baby steps by getting back into my routine. Waking up at 8am, making a to-do list and ticking things off throughout the day. I'm a kind of person where if I can't see or feel that I'm being productive, I'll feel really crap about myself. I like to keep busy and reward myself with days off to relax. My advice if you ever feel the same, get into a routine and make daily/weekly to-do lists, personally they lift my spirits up so much. 

So, I'm sat here writing this post now with a big smile on my face. I shot these campaign photos just two days ago on a whim - Got my friend (who has no idea how to use my camera properly) to shoot these photos and she done an AMAZING job (ILY Rickala). My mum will be helping me with orders and yeah this will be a part of my life from now on. By Zeena is OFFICIALLY LAUNCHED - 5 days before I hit the 26 mark! 

I hope you guys LOVE what I have to offer and I assure you, bigger and better is yet to come. I wanted to keep the collection small for now and also wanted to keep the products on my actual blog instead of a separate website. I know it may not be the easiest to navigate, so if you have any problems shopping please do not hesitate to get in touch. Thanks to those of you even reading this post I really appreciate it. 

If you've been feeling down lately please take a look at this link here provided by the NHS UK.

Before I go I just want to thank the following people: Mum, Rickala, Sharika, Amir, Anika, Monica, Hanna Zahra and Mel.

Lots of love x

My Summer Fashion Favourites - Zeena Xena

Wednesday, 6 June 2018 London, UK

Dress by Glamorous - here

Summer is one of my favourite seasons so to celebrate this beautiful time of year, I've decided to do a "Summer Fashion Favourites" post. In this edit, I've included everything from cute day time dresses to bottoms and sandals. You'll find my favourite go to brands such as PrettyLittleThing, Boohoo, Asos, New Look, Topshop and more.

To navigate, simply click on the right > left arrows to see all the pieces I've included...




Shoes & Bags

New Favourites Updated Weekly:



Bottoms & Accessories

Some good choices right? Here are my top 5 picks & why I've chosen them:

1) Red Floral Dress by PrettyLittleThing - I think this is such a cute daytime piece for lunch/holidays and is such a steal. I love the fact that this is a quick thing to wear no looking for a top to much the bottoms and vice versa. Shop here.

2) Two piece by Glamorous via ASOS... If you didn't know already I am obsessed with Glamorous at the minute. I've picked up a few cute pieces over the past few weeks and can't get enough of them. I love this two piece because it a) it looks like a dress and b) you can really dress this up or down, it's entirely up to you! Shop the top here and the skirt here.

3) These yellow sandals are so on trend right now. They also come in black and Topshop are doing 20% off shoes until midnight on Thursday 7th June. Shop yellow here OR Shop the black pair here.

4) Another yellow number. This pretty dress is from Boohoo and gives me all the senorita feels. Shop this colour and more here.

5) Last is this cute t-shirt from Forever 21. I love the vintage feel to it and the simplicity... You could literally pair with anything and it'd always look good. Grab it here.

So that's it, my cute Summer selections. You'll probably see me styling a couple of these pieces over on instagram so make sure you're following me. 
Until next time xoxo.

My Favourite Pink Cafes In London - Zeena Xena

Tuesday, 8 May 2018 London, UK

I'm pretty sure you guys have seen my instagram page by now, full of pictures at cute little cafe's that I've found in London. I've been obsessed with pretty cafe's for a number of years now and love finding more independent spots to catch up with friends, have meetings in and produce content at. I wanted to do a post on my favourite pink cafe's because I've not really seen a post like this + makes a good post for those of you wanting to visit these kind of places.

I think Grind has to be one of my FAVOURITE cafe's in London. I've been to three different branches and love how they're all different from one another. I also love how the menu's are slightly different in each place too. You'll want to head to Clerkenwell Branch for the famous pink seat and plants. See my picture here.

I recommend: Everything here, the food is really good! I love their juices, the crispy squid and sweet potato fries.

View Grind's instagram here

Farm Girl Cafe 
This is such a cute cafe and I can only imagine how busy it'll get in the Summer. The outside seating arrangement is perfect for those of you who are after a bit of pink for pics or whatever. The menu is good too, this isn't a place that is limited to avocado on toast.

I do however recommend the: avocado on toast (lol), probably the best kind I've eaten at a cafe in London (I visited the branch on Carnaby Street and ordered this twice).

View Farm Girl Cafe's instagram here

Elan Cafe 
Okay so who hasn't been here yet? I went to the Knightsbridge branch a few days after opening and was wowed. The decor is amazing, so much thought has gone into Elan... Well done to the owner Alex!

I recommend: A good hot chocolate/coffee cake... This combo is soooo dreamy.

View Elan Cafe's instagram here

Palm Vaults 
I discovered this little cafe sometime last year just before Summer. I actually went alone and had a smoothie with some cake I believe. This cafe is just everything goals. As you enter you're greeted by the cutest shop sign and palm tree (you've got to grab a pic outside). As you step in it's like you're in some enchanted wonderland abroad full of plants on pink. My kind of place.

I recommend their cake. You get such a big juicy slice for the price. I believe I had a blueberry cake (could have been raspberry), and it was honestly one of the best cakes I've EVER had.

View Palm Vaults' instagram here

Am I missing any lovely pink cafes in London? If so, comment below and I'll add it to my "to visit" list.

Speak soon,

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